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How to achieve the optimal marketing communications budget.

Budgeting is one of the least understood aspects of marketing communications. In part, because there are no “rules of thumb” or simple answers. But, there are scientific ways to arrive at numbers.

Sometimes we see companies setting ad budgets based on what they spent last year, or what their competitors spend, or some percentage of sales.

We tend to favor zero based budgeting where no assumptions are made and what you spent last year is history. Sales and marketing objectives should drive marketing communications budgeting — along with the degree of difficulty experienced in reaching a prospect. How to get started? Contact Us!

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