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Powerful copywriting starts with empathy for the buyer.

Too often we “marketers” get all caught up in trying to be creative or really “put it to the competition.” All we really need to do is simply guide a prospect to the selection of our product.

Think about your best and worst memories when a salesperson approached you in an automobile lot or on the telephone. The good ones don’t try to “sell” you anything. They know if you’re well informed you’ll make your own decision.

We think your advertising, brochures and catalogs should reflect that same sensitivity for the reader. “Readers” are just people trying to get ahead in their jobs, solve a problem, or grow their business. That’s already what they want to do — so you don’t need to shout at them to sell to them. Just reveal the value in what you offer. That’s what we do, and we do it in a way that reflects well on your company. Want to know more? Just contact us.

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